SMG Professor Publishes New Book

Professor Torben J. Andersen on his new book

Strategic Management TJA

Short Introduction to Strategic Management

This strategy textbook is part of a “short series” introduced by Cambridge University Press geared toward MBA-level graduate education.  The book provides an authoritative but accessible overview of conventional analytical strategy approaches and methodologies. More interestingly it presents an integrative-responsive strategy model that combines central forward-looking analytics as a way to form strategic direction with decentralized autonomous responses as a way to uncover emerging conditions. The implied strategic responsiveness process is essential for dynamic strategy-making in contemporary organizations challenged by the turbulence of global markets.

Place order at Cambridge University Press