Ivey Cases by SMG Faculty Amongst Top 20 Selling Cases

The Ivey cases “ECCO A/S – Global Value Chain Management” and “Lego Group: An Outsourcing Journey”  were amongst the top 20 selling cases in 2012-2013.

 ECCO-global value chain management


ECCO A/S – Global Value Chain Management

written by: Professor MSO Bo B. Nielsen (SMG), Professor Torben Pedersen (SMG) and Management Consultant Jacob Pyndt.

The case examines the financial, organizational and managerial challenges of maintaining a highly integrated global value chain and asks students  to determine the appropriateness of this set-up in the context of an increasingly market-oriented industry.



lego group outsourcing

Lego Group: An Outsourcing Journey

written by: Assistant Professor Marcus M. Larsen (SMG), Professor Torben Pedersen (SMG) and Associate Professor Dmitrij Slepinov (AAU)

The case examines the organizational, contractual, managerial and learning challenges of outsourcing a large part of production. The case is suitable for use in both undergraduate and graduate courses in international corporate strategy, organizational learning and design, supply chain management, and theory of the firm, as well as international business studies in general.