A sense of purpose that transcends making money can motivate employees. But to sustain both a sense of purpose and a solid level of profitability over time, companies need to pay attention to several fundamental organizing principles.
About The Research
This article draws on a five-year program of research we conducted to understand how companies put in place innovative ways of managing conflicting strategic imperatives, or “dualities,” such as purpose versus profitability, alignment versus adaptability, global versus local and exploitation versus exploration.
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