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Research seminar with Assistant Professor Daniela Blettner

February 28, 2014 @ 12:00 pm - 1:15 pm

Daniela Blettner Daniela Blettner is Assistant Professor at the Beedie School of Business at Simon Fraser University.

Read Daniela’s full profile here.

Research topic:
Adaptive Aspiration as a Driver of Performance Heterogeneity: A Model of Attention Allocation Among Multiple Reference Points.

Adaptive aspirations that are a function of three reference points (prior aspiration, prior performance, and reference group’s prior performance) are central to A Behavioral Theory of the Firm (BTOF). In the empirical literature, the weighting of these reference points has generally been assumed to be homogenous both across organizations and within individual organizations across time. Based in the BTOF, we build a recursive feedback model of learning from organizational experience that explains heterogeneity of attention allocation to the reference points in adaptive aspirations. In a longitudinal sample of the German magazine industry (1972–2010) we test and find support for six hypotheses based on this model. Important implications involve the possible origin and management of sustainable competitive advantage.






February 28, 2014
12:00 pm - 1:15 pm
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Kilen CBS
Kilevej 14A, room k.2.75
Copenhagen, 2000 Denmark
+45 3815 3390


Department of Strategic Management and Globalization